Chubb Red Packets Design
[Luck for everyone]
派既幸福 收既享福
The design used the Chubb Every Way of Life campaign patterns we developed to created the word “福 (luck)”. The two words are opposite to each other so both the giver and receiver can see the luck at the same moment, representing the sharing of luck for both sides.
The packaging design used the “C” for Chubb as a unique shape for the brand.
